HOW IT WORKS

MARKETING FACTORS → CONTROLLED BY

Marketing Position → Seller

Salability → Seller

Marketing Program → Sales Associate - Coldwell Banker

Value → Buyer

FACTORS THAT INFLUENCE THE SALE OF YOUR PROPERTY

• Market conditions
• Location
• Competition
• Condition of your property
• Terms offered
• Ease of showing
• Seller's motivation
• Marketing and promotion
• Broker representation
• Schools
• Interest rates and financing availability

And, most importantly, price, determined with the help of a comparative market analysis.

A property's market value is the point at which a seller will sell and a buyer will buy without undue pressure. This point is determined by comparing your property to others with similar features that are currently for sale. This market analysis establishes an accurate estimate of value under current market conditions and provides a solid basis for pricing and expectations.

PRICING YOUR HOME TO SELL

• The drawbacks of overpricing are numerous and rarely benefit the seller.
• Overpricing may attract the wrong buyers
• Sales associates will miss showing your property to potentially qualified buyers because your home is out of their clients' price range
• Fewer potentially qualified buyers will respond to your ad
• You may miss out on the buyer who is unwilling to negotiate

MANAGING THE SALE OF YOUR HOME

DECISION TO SELL

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Select Coldwell Banker Sales Associate